Home»Food & Beverages» How to become an export red wine agent? How to choose compliant overseas channels? 2025 latest guide analysis.
1. What basic qualifications are required for exporting red wine?
According to the latest "?Import/export?"Food Safety Management Measures", red wine?Export Agency?Enterprises must simultaneously possess:
Food Circulation Permit(Registered capital not less than RMB 1 million)
Export Food Production Enterprise Registration Certificate
The production process must pass HACCP certification.
Filling enterprises must have an ISO 22000 certificate.
Customs Import and Export Consignee Qualification
Starting from 2024, a new electronic customs declaration verification system will be added.
Practical Case: In 2023, while assisting a winery in Shandong to reapply for certifications, we discovered that the microbial testing standards of its bottling workshop did not meet EU requirements. Only after upgrading the sterile filling line did it obtain export approval.
II. How to Select a Competitive Target Market?
According to the 2025 WTO Wine Trade Data Report, priority consideration is recommended for:
Duty-free or low-tariff market
The average tariff rate in ASEAN countries is 8.6% (12% lower than that of the EU).
The 27 countries that have achieved mutual recognition of organic certification.
The 16 Belt and Road Countries That Accept Chinese Inspection Reports
Special note: The U.S. FDA updated in March 2025Standards for Alcohol Additives, the residual sulfur dioxide requirement is 30% stricter than the domestic standard.
III. What are the common risk points in the customs clearance process?
The cases of alcohol clearance obstruction announced by the General Administration of Customs in 2025 show:
Label Problem63% (including:
Not labeled with "Contains Sulfites" warning
The labeling method of alcohol content does not comply.
Missing documents28%
Starting from 2025, the mandatory provision of vineyard traceability certificates will be required.
Proposed Solution: Utilize our developedIntelligent Compliance Detection System, it can automatically match the labeling standards of 40 countries with an accuracy rate of 98.7%.
IV. How to Control the Damage Rate in Logistics and Transportation?
Based on the analysis of data from over 200 wine container shipments, it is recommended that:
Thermostatic container(Cost increased by 15% but breakage rate reduced to 0.3%)
Triple protective packaging
EPE foam lining (thickness ≥3cm)
Honeycomb paperboard middle layer cushioning
Real-time temperature and humidity monitoring
V. How to Build a Sustainable Overseas Distribution System?
It is recommended to adoptThree-tier channel strategy: